You do real work. Don't let your marketing make it look fake.
AI slop is everywhere, and people register it instantly. Grain keeps the businesses doing real work from getting lumped in with the ones cutting corners.
Found in the wild, not made by me. This is the distaste that already exists.
Using AI was never the problem. Looking cheap is. Grain puts a visible, earned mark on real work.
Why it matters
This isn't a gut feeling.
The United States notices. People judge on quality, and sloppy AI costs you trust. It hits hardest with Gen Z and younger millennials, who are becoming the biggest spending bloc in the country.
42%
say low-quality AI advertising hurts their opinion of the brand1
55%
feel uncomfortable on sites that lean heavily on AI content2
82%
can already spot AI content, climbing to 88% among younger people3
And the rest of the picture
40%
think less of a brand that uses AI in its content3
48%
don't trust brands that advertise on AI-heavy sites2
56%
can't reliably tell AI content apart, so the ones who can are who you most need to win over1
80%
say brands must be transparent about their use of AI2
50%
think less of a writer who uses AI, so the maker gets judged too3
40%
view polished AI ads positively, so the line is quality, not AI itself1
Nielsen, AI, Advertising & The Audience (2024), via Forbes. 6,000+ respondents.
Hookline, 2025 AI in Content Marketing Report, via Column Five.
Coca-Cola's AI holiday ad backlash, NBC News and Forbes.
The line we don't cross
Two sides of the same coin. I only play one.
Anyone can help you fake it. That falls apart the second people catch on. I do the other thing.
Not what we do
Hide the corners
Dress up cheap work to pass as real. It holds until someone notices, and then it's worse, because now they've been caught faking it. Ask Coca-Cola about the AI holiday ad they got dragged for two years running.4
What we do
Prove the work
You already do the real thing. We make it obvious, so you capture the premium people pay for trust.
What Grain does
Two ways in.
Consulting
A straight read on where your brand looks fake and what it's costing you.
Campaign & content
Marketing that reads as human because it is. The real story, out front.
Who's behind it
A
Adam De La Cruz
Founder · Electrical Engineering major · Eagle Scout
I'm the customer brands are scared of losing. The generation that scrolls past slop without thinking twice. I watched real businesses get torn up in the comments for marketing that didn't match the work behind it. Grain is the fix.
Start here
Think your marketing might be sending the wrong signal?
One honest look, no pitch. Tell me the business, I'll tell you straight where it stands.